Seventy five percent of our skin is comprised of water and collagen. Our skin is exposed to harsh UVA and UVB radiation resulting in age spots, fine lines, and wrinkles. As we age, our bodies produce less and less collagen, leading to the formation of wrinkles and fine lines. Most anti-aging products use fragments of hydrolyzed collagen containing molecules too large for the skin with conventional formulas. Allure Cream's breakthrough formula delivers whole collagen molecules to the skin. The peptide-rich wrinkle serum is applied to the skin, rebuilding and rejuvenating the skin.